AX SERVICES

How InsightWorks delivers AX

AX is the process of actually changing how a person, a role, a team, an expert, an organisation or a company works, using AI. We do not assume a company-wide programme from the start. We begin at the smallest unit with the largest effect, then scale what is proven.

Talk About AX See the applied case

AX JOURNEY

The InsightWorks AX journey

01Diagnose
Find the problem
Map the current work, problems, processes, data, knowledge and systems.
02Discover
Find where AI applies
Find where AI can create real effect, and set priorities.
03Design
Design the new way of working
Design the new way of working and the AI, tooling, data and operating structure it needs.
04Validate
Validate through training, prototype, pilot or PoC
Validate small, in whichever form fits best — training, prototype, pilot or PoC.
05Implement
Build it as tools, agents, automation or systems
Turn the validated structure into real tools, agents, automation, systems, content or operating processes.
06Adopt
Make it stick in real use
Make real users use it repeatedly, through training, operations and adoption support.
07Scale
Scale what is proven
Once results are confirmed, extend it to other work, teams, organisations and businesses.

Small AX
Start at the smallest unit where the effect is largest.
Evidence
Check whether that change actually made a difference.
Scale
Extend what is confirmed to other work, teams, organisations and businesses.

AX SCALE

Scope — where the change happens

AX does not only start as a company-wide programme.

One person's workRole AXindividual · role
예 · the report written every week
One team's processTeam / Function AXteam · sales org · department
예 · customer management in one sales team
An expert's businessExpert AXexperts · trainers · creators
예 · one expert's content and training business
A business or serviceBusiness AXbusiness model · customer experience · new services
예 · a new AI-based service
The whole companyEnterprise AXcompany-wide
예 · an operating system connecting departments and systems

InsightWorks starts at the unit that matches the size of the problem.

AX AREAS

Problem area — what the change is about

Scope and problem area are two different axes.

Work AX

Change how work gets done and how repetitive work is handled.

If this sounds familiar

There is a lot of repetitive manual work
Finding and organising information takes too long
Everyone works in a different way

Sales AX

Change how selling and customer management work.

If this sounds familiar

Customer information is scattered across places
Sales preparation and reporting take too long
Customer follow-up is not systematic

Knowledge AX

Turn knowledge and experience into a company or expert asset.

If this sounds familiar

The company's or expert's experience and judgement live with one person only
There is expertise and there are customers, but turning it into curriculum, content and tooling is hard

Business AX

Connect AI to new business and revenue opportunities.

If this sounds familiar

There is a wish to build a new AI product or service, but no path to commercialising it

Work AX and Knowledge AX have an applied case

See the case

AX TYPES

Ways we deliver AX

These are not separate fixed products. They are delivery modes combined per project.

AX Consulting: Problem diagnosis, opportunity discovery, prioritisation, execution design.
AX Workshop / Training: Training connected to real change at work. Not a how-to session on AI, but a design where participants build their own tools and workflows and apply them in the field.
AX PoC / Pilot: Validate real effect on a small organisation, role or task.
AX Build: Build AI assistants, agents, automation, internal tools and knowledge systems.
AX Adoption: Create continued use through training, manuals, operating structure and KPIs.
Expert AX: Rebuild an expert's knowledge, content, training, tooling and business operations around AI.

Where could AX start in your organisation?

You do not have to start with a company-wide system. We find the single most repetitive, highest-impact task and verify real change there.

Talk About AX